Top Digital Marketing Interview Questions And Answers 2017

Top 15 Digital Marketing Interview Questions & Answers




1) Explain what is digital marketing?

Digital marketing is the brand marketing tactics through the internet. It includes various techniques like SEO, SEM and link building.

2) How can you categorize the digital marketing?

The digital marketing/communication is categorized into two segments

Inbound Marketing: This techniques takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

3) Explain what is SEO?

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

4) Explain what is a keyword in digital marketing ? How important is it from the point of SEO?

“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.

From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

5) Mention what are the key areas where you can use keywords to optimize the site ranking?

For better page ranking, you must use the keywords in following areas

Keyword in Website URL
Keyword in Website Title
Keyword in Meta tag
Keyword in Web page content
Keyword density in body text
Keywords in Headlines

6) Explain what is PPC or Pay Per Click advertising?

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites.  In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked.  In other words, it is the amount spent to get an advertisement clicked.

7) Mention what are the primary models for determining Pay-Per-Click ?


The primary models for determining Pay-Per-Click are

Flat rate PPC :
In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network.   The amount varies as per the content that generally attracts more or less people.

Bid based PPC :
In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher.  The advertiser will inform publisher for the maximum amount of bid he is willing to pay.

8) Explain what is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world.   It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

9) Mention what is an effective PPC keyword should be like?

An effective PPC keyword should be


Relevant : List out the targeted keywords
Exhaustive : Apart from most popular keywords it should include the “long tail of search”
Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting

10) Mention what are the key elements to optimize the conversion rates per PPC?

Conversion rate is nothing but to bring more visitors to your site.  To increase the conversion rates you have to focus on following things

Write compelling content on your site that is relevant to the keyword or search query
Maintain a high degree of relevance between your ads and corresponding landing pages
The webpage should easy registering process, signing up for a newsletter or making a purchase
Check design of your landing page which should have right combination of color, layout and GUI to attract more customers

11) What should be the approach for effective Pay Per Click campaings?

For effective Pay Per Click campaign, you need to do following things

Add more PPC keywords: By adding more keywords that are relevant to your business, you can expand the reach of your pay per click
Split Ad groups: By splitting up your ad groups into smaller and more relevant ad groups, you can improve click-through-rate (CTR)
Review costly PPC keywords: Review expensive and under performing keywords
Refine landing page: To align with individual search queries modify the content and call-to-action of your landing page
Add negative keywords: To improve campaign relevancy and reduce wasted spend, add non-converting terms /negative keywords. ( When search with that keyword, it will not show your website/content)

12) List out some of the useful online marketing tools?

Some of the useful online marketing tools are

Google Analytics
Digital point keyword tracker
Crazy egg heat maps
Keyword discovery
StumbleUpon
XML Sitemap Generator
Favicon generator
SubmitExpress Link Popularity

13) Explain what is on-page and off page optimization?

Off page optimization: It is the process of boosting your search engine ranking by getting external links pointing back to it

On page optimization: On page optimization directly deals with the content and structure of the website.

14) What one should do to avoid the penalty?

Do not link to any other site with bad page rank
Avoid Poison words, for example word “link”, when you hypertext this text to give the link to your site it becomes poison words
Avoid stealing text or imagesfrom other domains
Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link

15) Mention what are the characteristics of “bad links” ?

The characteristics of “bad links” are

Links from sites that are unrelated to your sites
Links from low Page Rank and Low traffic
Links from link exchanges
Links from those sites that are not in Google index
Paid links
Link from the same anchor texts coming from multiple sites
Spammy links from blogs or articles.

24 comments:

  1. Your concepts were easy to understand that I wondered why I never looked at it before. This information is definitely useful for everyone.
    you can also visit here seo training institute in Gurgaon

    ReplyDelete
  2. This is an informative post and it is very useful and knowledgeable. which you shared with us, really inspiring! Thank You for this useful information about digital marketing.

    ReplyDelete
  3. nice to be good article and so that blogs end share too seems are information.
    Digital Marketing Agency in Mumbai

    ReplyDelete
  4. Firstly, thanks a lot for giving us such helpful information about the best Digital Marketing interview questions and answers. now I have no doubts about the how to clear Digital Marketing interview.

    ReplyDelete
  5. I think everyone should read your blog who want to go to Digital Marketing Interview Questions or have any confusion about digital marketing.

    ReplyDelete
  6. Very nice article, thanks for the information. Best Digital Marketing Agency in Chennai offering Growth Strategies for Business. ✔️6+ Yrs. Industry Exp. ✔️Certified Professionals. ☎️ 8608954456
    Top Digital Marketing services in Chennai

    ReplyDelete
  7. very nice article.Thanks for more information
    Are you looking for best Google Adwords Services in Chennai. We are Branding Pilot top PPC Agency in Chennai. Stop waiting further and join with us! Start Increase your Sale.
    Google Adwords Services in Chennai

    ReplyDelete
  8. your blog was very informative.: Are you looking for best Google Adwords Services in Chennai. We are Branding Pilot top PPC Agency in Chennai. Stop waiting further and join with us! Start Increase your Sale.
    <a href="http://brandingpilot.com/google-ad-services-in-chennai/”>Google Adwords Services in Chennai</a>

    ReplyDelete
  9. The information you have provided about the degital marketing is realy great and usefull. And the detailed infornation about SEO is realy usefull for everyone. If anyone want seo services in chennai the please contact us. Stop waiting further and join with us! Start Increase your Sale.

    ReplyDelete

  10. your blog was very informative.: Are you looking for best Google Adwords Services in Chennai. We are Branding Pilot top PPC Agency in Chennai. Stop waiting further and join with us! Start Increase your Sale.
    <a href="http://brandingpilot.com/google-ad-services-in-chennai/”>Google Adwords Services in Chennai</a>

    ReplyDelete
  11. This comment has been removed by the author.

    ReplyDelete
  12. Amazing information in this blog. Looking for the best SEO services in Chennai?
    You need not wait.
    We at Purple Chalk provide you with the necessary services pertaining to SEO services in Chennai. So hop on board. Please feel free to contact us on this number ✆ +91 9884006261.

    ReplyDelete
  13. Very Nice Blog.Thank you for the information. Are you looking for best PPC Agency in Chennai . We are Branding Pilot top PPC Agency in Chennai. Stop waiting further and join with us! Start Increase your Sale.

    ReplyDelete
  14. Established in 2004, DG is an award-winning web design Dubai agency with extensive experience in custom website design and development.

    ReplyDelete
  15. This comment has been removed by the author.

    ReplyDelete
  16. We specialize in economical and constructive SEO services for website owners. Our highly skilled SEO experts know what it takes to have success when competing with other business websites. SEO Company Dubai

    ReplyDelete
  17. Nice post. It is really interesting. Thanks for sharing the post! Visit us: SEO Services in Kamla Nagar

    ReplyDelete